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DTSTART;TZID=Pacific/Auckland:20190411T073000
DTEND;TZID=Pacific/Auckland:20190411T090000
DTSTAMP:20260526T010927
CREATED:20190327T000854Z
LAST-MODIFIED:20190422T204710Z
UID:5136-1554967800-1554973200@technewzealand.org.nz
SUMMARY:Auckland Tech Marketers - April Workshop
DESCRIPTION:In April\, we go from the sidelines to the engine room.\nWhy it’s time for marketing to drive growth at Kiwi tech companies. \nCompared to our US counterparts\, we Kiwi tech marketers don’t play a central enough role in fueling growth – at least that’s according to data from the latest Market Measures study of sales and marketing by New Zealand hi-tech companies. \nOwen Scott\, Managing Director\, Concentrate.\nBuilding on over nine years of data from the survey\, Owen Scott from Concentrate\, (one of the survey’s organisers) will present this data and other insights on how tech marketers can become the engine room of growth in our tech businesses. Owen will take a deep dive into our Sales & Marketing spending habits (versus where we maybe should be). \nA great learning session – come prepared to be surprised. \nWhy not bring your CEO with you – they might put you in the driving seat after this.\nSpaces are limited so we highly recommend that you get in quickly! \nAbout Market Measures\nMarket Measures was founded in 2009 by Concentrate as a national study that benchmarks the sales and marketing activity of New Zealand’s technology companies. Since that time Market Measures has built a strong body of knowledge\, confirmed some assumptions\, and disproved others. \nThe aim of this survey is to give Kiwi technology companies useful information for planning their sales and marketing strategies. Since 2011 Swaytech has supported Concentrate in producing Market Measures
URL:https://technewzealand.org.nz/event/auckland-tech-marketers-april-workshop/
LOCATION:Tech Futures Lab\, 22 McColl Street\, Newmarket\, Auckland\, 1023\, New Zealand
CATEGORIES:TechMarketers
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