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DTSTART;TZID=Pacific/Auckland:20231130T090000
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DTSTAMP:20260525T191528
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SUMMARY:Knowing your Customer and your Market workshop
DESCRIPTION:The HealthTech Activator’s (HTA) next online market validation workshop\, Knowing your Customer and your Market\, takes place on 30 November 2023. \nA lack of robust market validation is one of the most common weaknesses of healthtech businesses searching for investment. It can lead you to make the wrong product for the wrong customer and cause you to miss valuable opportunities. \nThis workshop will help you: \n\nReframe an offering from a product- or technology-centric perspective to a customer-centric perspective\nCreate a Job-To-Be-Done customer motivation canvas\nCreate a value proposition shaped around customer problems and challenges\nCreate a set of customer attribute assumptions to be validated\nManage data collection for validation\n\nThe workshop is aimed at early stage healthtech companies\, or healthtech companies that would like to have a fresh look at their market and how they have validated it to date. \nThe workshop is run by Dan Hansen and Will Perry from Apagie\, who use their cross-industry experience to give companies the right processes and perspectives for successfully commercialising their health technology. \n\nEvent details: \n\nPre-workshop: pre-reading from an information package shared in the week before by the facilitators\nWorkshop: 30 November \, 9am-5pm: morning and afternoon sessions including tea breaks\nPost-workshop: optional follow up discussion with the workshop facilitators\nCost: Free\n\nAttendance is limited to eight companies\, with a maximum two attendees per company. \nTo confirm your place please register no later than 23 November 2023.
URL:https://technewzealand.org.nz/event/knowing-your-customer-and-your-market-workshop/
LOCATION:Online
CATEGORIES:Other Industry Events
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