Second Joint Statement on Digital Labelling: Requests from Industry

Tech New Zealand has aligned with BusinessNZ and other organisations to co-sign a letter to Government and Ministers with recommendations for Digital Labelling. 

This review represents a pivotal opportunity to modernise labelling in New Zealand. To ensure digital labelling delivers benefits for all, we have proposed five key recommendations:

  1. Establish a clear regulatory framework to enable digital labelling that benefits businesses and consumers.
  2. Use of globally recognised digital labelling standards to provide for supply chain inter-operability.
  3. Phase any implementation recommendations to align with the industry’s global transition timeline for digital labelling.
  4. Align New Zealand requirements with global best practices to avoid trade barriers.
  5. Provide education and capability-building initiatives to support adoption.
printer icon