Tech New Zealand has aligned with BusinessNZ and other organisations to co-sign a letter to Government and Ministers with recommendations for Digital Labelling.
This review represents a pivotal opportunity to modernise labelling in New Zealand. To ensure digital labelling delivers benefits for all, we have proposed five key recommendations:
- Establish a clear regulatory framework to enable digital labelling that benefits businesses and consumers.
- Use of globally recognised digital labelling standards to provide for supply chain inter-operability.
- Phase any implementation recommendations to align with the industry’s global transition timeline for digital labelling.
- Align New Zealand requirements with global best practices to avoid trade barriers.
- Provide education and capability-building initiatives to support adoption.




